My works
I've designed AI-first enterprise products, conversational interfaces, and end-to-end user journeys for global platforms used by millions. From agentic AI workflows at Amazon Alexa to regulated financial systems at Citibank and a full corporate travel platform at JetSetGo, every project here reflects a commitment to making complex systems feel simple, trustworthy, and easy to use.
I’ve contributed to end-to-end UX for global platforms used by millions
I've owned end-to-end UX across AI products, enterprise SaaS, and regulated financial systems, shipping 38 screens, a 28-component design system, and experiences that improved user engagement by 15%.
Across Amazon Alexa, Citibank, and JetSetGo, I've led interaction design, agentic AI UX, design system governance, and cross-functional delivery — working directly with product, engineering, and stakeholders to translate complex requirements into clear, scalable user experiences.
Here are some of the works I do
Usability Tests
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Note-Taking
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User Research
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User Flows
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Wireframes
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Empathy Maps
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Prototypes
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UX Writing
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Usability Tests 〰️ Note-Taking 〰️ User Research 〰️ User Flows 〰️ Wireframes 〰️ Empathy Maps 〰️ Prototypes 〰️ UX Writing 〰️
Usability testing
I test to find friction before it becomes a product problem. I watch how real users interpret labels, messages, and decisions — identifying where they hesitate, misread, or give up.
Note: At JetSetGo (my recent project for an AI-agentic travel platform), post-launch usability data led directly to a redesign that improved engagement by 15%.
Wireframes
I use wireframes to validate structure, hierarchy, and interaction logic before any visual polish. This keeps teams aligned on what the experience needs to do — including empty states, error states, loading states, and every key decision moment. I move fast at this stage because getting feedback on a rough wireframe is far cheaper than getting it on a finished design.
I use qualitative and quantitative research to ground every design decision in real user behaviour. That includes user interviews, usability testing, behavioural data analysis, and stakeholder insights — to uncover what users actually need, not just what they say they need.
User research
UX writing
To me, UX writing is the invisible guide behind every great user experience. UX writing is how I build clarity and trust inside the interface. I write microcopy, system messages, and error states that help users understand what’s happening, what to do next, and why, especially during critical steps like reporting, verification, payments, or recovery.
Empathy maps
I use empathy mapping to understand what users are thinking, feeling, and trying to achieve — especially in high-stakes or high-friction moments. In regulated environments like financial systems, this helps me design for trust and confidence, not just task completion.
User flow
I map end-to-end workflows to make complexity manageable — capturing decision points, edge cases, compliance triggers, and failure states. On JetSetGo alone (my recent project for an AI agentic travel platform), this meant mapping agentic AI flows where the system was making decisions on the user's behalf, and making sure those moments felt clear and in control.
Prototypes
I prototype to validate workflow logic and interaction design before building. I use prototypes to test complex journeys, edge cases, and agentic AI states end-to-end,2 so that what gets handed to engineering is already proven, not assumed.
Due to confidentiality agreements, I'm unable to share the full detail of all projects.
The work shown here highlights my approach to AI UX, enterprise interaction design, and user-centred problem solving — using anonymised or simplified examples where needed to protect sensitive details.