Who am I ?

I’m a UX/UI designer and UX writer passionate about creating intuitive, accessible digital experiences where every word and interaction puts users first. My portfolio reflects a commitment to user-centred design—showcasing projects that merge aesthetic excellence with purposeful content to solve complex challenges and shape seamless journeys.

With 7+ years of experience—including roles at Amazon (Alexa & Echo), Citibank, and as a freelance product designer & UX writer—I bring a unique, data-driven approach to design and content. My background in machine learning strengthens my ability to spot patterns in user behavior, anticipate needs, and turn insights into empathetic, practical solutions that make complex systems approachable.

As a designer and writer, I specialize in crafting clear, human-centred experiences through both interaction and language. From microcopy and system messages to user flows and error states, I create content and design that simplify complexity, build trust, and guide users across critical touchpoints.