Research & Design Works
Every project I work on is grounded in a user-centred, evidence-led approach—combining research, strategy, and interaction design to make complex workflows feel clear and predictable. I focus on understanding user intent, mapping decision points and edge cases, validating with usability testing, and iterating toward solutions that reduce friction, prevent errors, and support business goals.
NOTE: Due to confidentiality, I can’t share everything in full detail. The examples below showcase the types of artifacts I create and how I use them to drive design decisions, across workflows, interfaces, and high-stakes touchpoints where clarity and trust matter. Some examples are anonymised or simplified to protect sensitive details
User flow diagram
User flows help me map the steps and decision points users move through to complete a task, especially where journeys branch, require confirmation, or can fail. I use flows to identify friction, reduce ambiguity, and design consistent outcomes across key states (success, empty, error, recovery).
Below is an example user flow from a project, showing how I structure navigation and decision-making to keep the experience intuitive and resilient.
Customer journey map
Journey maps help me see the experience end-to-end, what users are trying to achieve, where they get stuck, and what emotions show up at key moments. I pair journeys with personas to keep decisions grounded in real behavior, not assumptions.
This helps me pinpoint breakdowns, prioritize improvements, and design solutions that support both user needs and product outcomes, especially across multi-step journeys.
Interaction design sketches
Early sketches help me explore layout, hierarchy, and interaction patterns before committing to high-fidelity design. This is where I validate how users will move through the experience, what information they need at each moment, and how to reduce cognitive load, so later designs are faster to build and easier to use.
Usability testing
Using heatmaps to make smarter UX decisions
Heatmaps help me understand real behavior at scale. Where users click, pause, scroll, or drop off. I use these insights to improve information hierarchy, refine layouts, and reposition key elements like calls to action based on evidence.
Instead of guessing, I design with data, so the experience becomes more intuitive, efficient, and aligned with how people actually use the product.
Explore my UX case study presentation on Canva, where I break down my design process, research insights, and usability testing findings. Click the button below to view the full presentation and see how I approach creating seamless, user-centered experiences!
Usability testing helps me validate whether the experience is actually clear in practice—not just in theory. I use testing to uncover confusion, misinterpretation, and hesitation at decision points, then refine flows, layout, and microcopy to make the product easier to complete correctly..
Explore my interactive designs in action! Click the "View Prototype" button below to see my prototype work and experience the user flows firsthand.